Building a great website and building a great landing page are two completely different things. While a strong website can grab the attention of visitors, a strong landing page can (and should) take those visitors and transform them into conversions.
Although we thought this problem had been perfected years ago, we still manage to come across professional, high-trafficked websites using broken and outdated CSS image rollover techniques. This is absolutely unacceptable and unnecessary.
If your website doesn’t stand out and do a heck of a lot of things right, then chances are it’s going to crash and burn. Take our “Successful Website Checklist Challenge” (below) and see what you’re doing right, what you’re doing wrong, and what you’re forgetting to do. We’ve even included notes and resources for nearly every item on the checklist (just to make your life easier).
For the past few days, we’ve been scouring the web searching for the top 13 reasons why Cascading Style Sheets (CSS) are superior to table-based layouts when designing a website. Some web designers swear that table-based layouts are better than CSS-based layouts, while others believe that table-based layouts are ancient history and XHTML combined with CSS is the only real solution to coding a web site’s visual layout. Since we’re one of those CSS die-hards, we’ve compiled a list of 13 reasons why CSS-based layouts are superior to table-based layouts.
Before we share some of the necessary steps used to create a professional web design and website, the following question must be addressed: What constitutes a “professional web design”? More often than not, a web designer or web design company claims to offer professional web design services for their clients. However, should they be promoting “web design services” rather than “professional web design services”? When measuring the professionalism of a web design and website, one must take into consideration a number of factors/steps:
Having poor website usability is like driving your car without a map through an area that you’ve never visited before. Unless you have an incredible aptitude for finding your way around, you’re going to get lost. In addition, the more that you drive around, the more frustrated you’re going to become. The possibility that you’ll never want to return to that area significantly increases as the frustration is compounded. The same holds true for a website that possesses poor usability.
CHROMATIC clients are guaranteed a streamlined creative process (from start to finish), extraordinary communication and collaboration, and an aggressive work ethic which few other companies can match. Our clients' needs and success are our top priority. We go above and beyond to deliver - every time.
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