Outdated design with poor usability; minimal focus on goal conversions; weak outreach to target audiences; lackluster multimedia capabilities; non-existent mobile support; difficult to manage and maintain.
Solution
Following an in-depth Discovery Phase, build a professional, bold website focused on maximizing usability and conversions with an incredibly easy-to-manage, highly customizable back-end.
Managing website content was extremely difficult, inefficient, and time-consuming; the look and feel of the website was outdated; the front-end features were limited and inferior compared to competitors; SEO and web marketing strategy needed direction;
Solution
Building on the foundation of Drupal, rebuild and redesign the client's website with a unified focus on usability, convertibility, and manageability.
Goals were not clearly defined; inadequate focus on target audiences; strong website usability was severely lacking; information architecture wasn't as good as it could have been; managing website content was cumbersome and difficult; outdated website technology limited their ability to add new, important features; aging brand and website.
Solution
Engage in a comprehensive Discovery Phase to determine goals, target audiences, marketing objectives, success criteria, and to define a clear plan of action; build an easily manageable, highly usable website with all decisions based on the findings of Discovery.
Client required an easy and efficient way to manage and showcase their digital library of important historical sound clips and documents.
Solution
Using Drupal and Amazon S3, create a streamlined digital infrastructure and highly usable website user interface, giving the client complete control over their digital collections and their audience easy and intuitive access to that data.
Archaic front-end design; outdated website technology (built entirely in Flash) which restricted many mobile and desktop users from even viewing the website; usability was severely compromised due to clunky Flash interface; incredibly painful to update.
Solution
Embark on a strategical redesign and redevelopment effort using Drupal and other modern web technologies to both maximize the client's business potential in addition to giving them a competitive edge on the web.
This ambitious small business needed a new web strategy and website to both promote their premium cleaning services in a cost effective way as well as generate leads and business online.
Solution
Working in lockstep with their brand developer, strategically plan, design, and develop a Drupal website that maximizes conversion potential while at the same time is incredibly easy to use for both the client and the end user.
The client's website: exhibited a look and feel that was outdated and did not mesh well with the telecom/technology industry; poorly communicated their message and purpose; restricted their ability to serve up content to logged in users; limited their potential of attracting and signing up new agents.
Solution
Work closely with the client to strategically build a new website that resolves all drawbacks and limitations of their previous website in addition to establishing their company as a key player in their field.
"55% of mobile phone owners say they use their phone to access the internet."
- Pew Internet
"Only 16% of consumer brands have a mobile strategy, so it’s no surprise that only 14% are happy with the results."
- Digiday
"31% of current mobile internet users mostly go online using their phone. That’s 17% of all mobile phone owners."
- Pew Internet
"46% of shoppers reported they exclusively use their mobile device to conduct pre-purchase research for local products and services."
- Mobile Path-to-Purchase Study
"77% of mobile searches take place at home or work, only 17% on-the-go, according to Google."
- Google
"When people use different devices to complete a single task, they want the same content and navigation."
- A List Apart
"Google recommends following the industry best practice of using responsive web design to decide the rendering on each device."
- Google
"Blacks, Hispanics, low-income Americans, high school educated are more likely to be mobile-only users."
- Pew Internet
