Design

The saying "Don't judge a book by its cover" no longer applies to web design - or any medium of design for that matter. The truth is, if you don't have a good looking logo, website, and brand, it is highly likely that you're going to miss out on potential visitors, customers, and clients.

People directly correlate the quality of design with the professionalism and legitimacy of a company, organization, or even a product. To be blunt: if you want people to take you seriously, you should have a high-quality custom web design, custom logo design, or if you're running a blog, a custom blog design.

Design is especially important in highly competitive niches. If your company has a product or service that is similar in quality to competitior(s), then more often than not the company with the better designed brand comes out ahead.