Web Analytics

We strive for excellence in everything that we design and develop. In addition, we strongly believe in understanding how our sites are performing after they are launched. In other words, we believe in web analytics.

We use a handful of web analytics tools to help us evaluate traffic, click patterns, visitor behavior, trends, and more. When evaluating a website's analytics, several questions must be answered:

• How are people finding your website?
• Where in the world are they coming from?
• How many unique visits is your website generating?
• How long are your visitors staying on your website?
• Are your visitors converting (doing what you want them to do)?
• Are your visitors new or returning?
• What is your most popular page? Least popular?
• Which days of the week does your website generate the most traffic?
• Which designs, graphics, or text areas does your audience respond to?

Why conversions should matter to you

There is no question about it: the biggest reason to use web analytics software is to track, monitor, and improve website conversions. Without web analytics software, it can be very difficult to determine why your visitors are not converting. Since companies and websites rely on conversions to stay in business, web analytics software is a crucial asset to the success of your website.

By analyzing your website metrics, we can evaluate your audience, their needs, and their desires. CHROMATIC can then work with you to develop a plan which will turn your visitors into conversions.