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Knowing how to write and knowing how to write so people can understand you are two completely different things.

Web Copywriting

Web Copywriter

Our Web copywriting involves optimizing the visible text on your web pages by using relevant keywords that we research for you.

Arguably the most important component of our search engine optimization services, Web copywriting is a search engine optimization necessity. Web copywriting requires your site to have a substantial amount of textual content. If you don't have textual content on your site, our Web copywriting team can create it for you. Textual content is considered to be "king" (very important) by many search engine optimization specialists, including us.

Our Web copywriting involves:

  • Keyword research - First we research the keywords that are 1) most relevant to your website's content and 2) searched for by your target audience. Keyword research is an extremely important component of Web copywriting (and also search engine optimization in general). Without relevant and sought after keywords, your target audience will never find your website.
  • Content optimization - After we have found the most relevant keywords for your website, we optimize your most important web pages with the keywords we have discovered. It is important that the keywords being integrated into the text do not destroy the quality and readability of the content. Some people simply “stuff” keywords into their text, hoping that search engines will see a lot of keywords on their page and rank that page higher. This is not the solution; it is bad practice. Web copywriting must be done carefully. An optimized page's “keyword density” (the percentage of the chosen keyword divided by the total number of keywords on the page times 100) should be between 2-8 percent. Anything higher than 8 percent and the search engines may think that you're trying to manipulate their results. This will usually result in a declining rank, or worse, the search engines could ban you.

If we build it, they will come

Our Web copywriting team uses these strategies to ensure that your company or personal website reaches its maximum number of potential clients while at the same time ensuring an increase in your ROI (return on investment).

Once our Web copywriting has helped you reach your specific goals, your website should begin receiving online lead generation from prospects searching for you in the search engines and on other relevant websites.

If you are interested in using our Web copywriting services, contact us or call us at 815.666.8568 and let's talk about the importance of content on your website.

What We Do
Flash and SEO

Did you know that Flash is bad for search engine optimization? Search engine spiders crawling through your website will run right over the top of your Flash file, passing up any textual content in your body text or navigational menus. Use a minimal amount of Flash so that the majority of your website content is crawlable by the search engine spiders.

Want us to optimize the content for you? Contact us or call us at 815.666.8568.

View testimonials from past clients of Chromatic Sites. Before you choose a web design, development, or marketing company, wouldn't you like to know what past clients think? We've got nothing to hide at Chromatic Sites.
How much do Chromatic Sites professional services cost? We get this question a lot. Our short answer? It depends on the project and what you need. Continue Reading to find out why.