Essential Guide to Creating SEO Friendly Website Design
The process of creating a successful search engine optimization campaign can be compared to the construction of a new building - without a solid foundation (SEO friendly website design) the building (your website) won’t be sturdy or safe to occupy. Ultimately, the risk of the building collapsing (your website SEO campaign failing) significantly increases because of a poorly constructed foundation.
Note: For the sake of sounding redundant and unoriginal, we have omitted the inclusion of “meta” tags (except for the <title> tag) from our list since everyone and their mother talks about the importance of meta tags. If you need information about meta tags and how they relate to SEO, please visit SearchEngineWatch.com.
The SEO Friendly Website Design List
The following list, organized by importance - from most important to least important (but still important), covers all of the basic (and some of the more advanced) methods to effectively and efficiently optimize your website design for SEO:
- don’t use Flash (and how to survive if you absolutely must use it)
- don’t use frames (and how to survive if you absolutely must use them)
- the foundation of the foundation: keyword research
- researched keywords in <title> tag
- researched keywords in URL (filenames and folders)
- CSS drop down navigation (no Javascript or Flash); CSS stylesheets
- density of researched keywords in document text; don’t hide text
- researched keywords in anchor text (the text that contains a hyperlink)
- researched keywords in headings <H1>, <H2>, <H3> etc.
- images (including researched keywords in “alt” tags, no text in images)
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